Privacy Policy

Last Updated: January 2026

GU Orbit ("we," "us," "our," or "Company") operates the gu-orbit.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website in connection with our Lucky Wave Casino affiliate services.

Please read this Privacy Policy carefully. By accessing and using gu-orbit.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, postal address, phone number, and date of birth (if voluntarily provided).
Device Information: IP address, browser type, operating system, device identifiers, and referring URL.
Usage Data: Pages visited, time spent on pages, links clicked, search queries, and interaction patterns.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to monitor and improve user experience.

How We Use Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use collected information for the following purposes:

To generate analytics and understand user behaviour and preferences.
To track affiliate conversions, clicks, and referrals to partner casinos.
To improve our website functionality, content, and user experience.
To respond to your inquiries and provide customer support.
To comply with legal obligations and enforce our Terms of Service.
To send promotional emails and marketing communications (with your consent).

Cookie Policy

Our website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device. The types of cookies we use include:

Essential Cookies: Required for website functionality and security.
Performance Cookies: Help us understand how you use our site through analytics.
Marketing/Affiliate Cookies: Track referrals to casino partners and affiliate commissions.
Third-Party Cookies: Set by external services and advertising partners.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.

Third-Party Links

Our website contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or operations of external websites. When you click links to partner casinos or other third-party sites, you leave gu-orbit.co.uk and enter their domain.

We recommend reviewing the privacy policies of any third-party website before providing personal information or engaging in gambling activities. The presence of links does not constitute endorsement of those sites' practices.

Your Rights

Under UK Data Protection Legislation (including UK GDPR), you have the following rights:

Right of Access: Request a copy of personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your personal data (subject to legal obligations).
Right to Restrict Processing: Request limitation on how we process your data.
Right to Data Portability: Receive your data in a structured, portable format.
Right to Object: Object to processing for marketing or profiling purposes.
Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe your rights have been violated.

For US-based visitors, state privacy laws (including CCPA/CPRA) may provide additional rights regarding data deletion, opt-out, and non-discrimination.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Retention periods vary depending on the type of data:

Account and contact information: Retained for the duration of your engagement plus 3 years for legal compliance.
Affiliate tracking data: Retained for up to 12 months for commission verification.
Analytics and usage data: Retained for up to 13 months.
Cookies: Retained according to their purpose (essential cookies persist for session duration; marketing cookies up to 12 months).

When data is no longer needed, it will be securely deleted or anonymized.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: [email protected]
Website: gu-orbit.co.uk

We will respond to all data subject requests within 30 days in accordance with UK GDPR requirements.

Please note: Gambling can be addictive. If you or someone you know has a gambling problem, please seek help from organisations such as GambleAware or BeGambleAware.